Hyundai Motor And Rhizome To Exhibit Digital Art Globally

Hyundai Motor Company and Rhizome of the New Museum have ventured into a partnership to showcase creative digital art endeavors and exhibitions by leading international artists throughout the year 2022.

Hyundai Motor executive vice president and head of customer experience division Wonhong Cho said, “We hope this initiative inspires and uplifts those with a passion for the creative arts and we would like to invite you to experience this exhibition from wherever you are”.

It will be anchored by ‘World on a Wire’, a new group exhibition that will be premiering simultaneously on January 28, 2021 at the Hyundai Motorstudio in Beijing and on the ‘World on a Wire’ official website – worldonawire.net.

The exhibition presents what could be considered artist-made synthetic life forms and explores the possibilities and poetics of computational simulation.

“Rhizome’s expertise in the digital art is an idyllic partner in Hyundai Motor Company and together we look forward to supporting visionary artists and creators by providing them vivid online and offline spaces to showcase their distinctive talents”, said the New Museum Toby Devan Lewis director Lisa Phillips.

Gallery exhibitions will be held at Hyundai Motorstudio locations across the globe and the online exhibitions will kick off simultaneously with the launch in Beijing.

- Hyundai Motorstudio Beijing (January 28 – April 5, 2021)

- Hyundai Motorstudio Moscow (April 1 – July 4, 2021)

- Hyundai Motorstudio Seoul (May 7 – August 8, 2021)

The partnership between Hyundai Motor Company and Rhizome of the New Museum is an extension of Hyundai’s art and culture initiatives, the collaboration allows Hyundai to tap into the cultural institution’s unique focus in championing digital art and online exhibitions.