New Emblem and Brand Image For Peugeot

A coat of arms ornamented with a magnificent lion's head, is the company’s new image redesign and rebranding that was unveiled by the French Manufacturer, Peugeot, in February 2021.

The new logo is the 11th version which was realized by a group of creative people at the Peugeot Design Lab, the Peugeot brand's Global Brand Design studio.

Peugeot is known for featuring the lion’s emblem and has had 10 successive logos ever since 1850. The newly revealed lion head is even more streamlined, more qualitative and more elegant.

Apart from the visual redesign, Peugeot came up with their first brand campaign in 10 years, ‘The Lions Of Our Time’. Focusing on a range of aspects such as vehicles, dealerships, associated products, websites, communications and signage is what they are committing to their customers with the new move.

Peugeot’s website is now part of an ‘online dealership’ experience. It is simple, effective, intuitive, immersive, highly visual, dynamic and business-oriented, it offers a perfectly fluid sales experience.

As for the dealership, it is now a place for an even more human, even more visual and even more educational experience. The objective is to experience and discover new mobility options and new technologies.

Its brand campaign is aimed at turning time into quality time by providing an enriching experience. As an innovative high-end generalist brand, Peugeot proposes an exciting experience both on line, onboard vehicles and in its dealerships.

Peugeot’s coat of arms opens the way to a brand ecosystem that is not limited to its visual identity alone. Instead it brings a change that dives deeper into the hole. A shift in stance, a new state of mind and a new lifestyle.