Proton's February 2021 Sales Performance

Proton Holdings Bhd, the second largest national carmaker had its best February in over a decade, by delivering 11,873 units vehicles equivalent to an estimated market share of 27.1 percent.

It is the highest for the company since September 2013. Overall, PROTON finished the month ranked second with sales nearly doubling the January 2021 total of 5,964 units. Comparison between the same month in 2020, the overall volume has grown by 19.9 percent, the total for the first two months of  the year is 643 units or 3.5 percent behind last year’s cumulative total.

“The automotive sector continues to be vibrant with exciting new model launches sure to spark consumer interest and  create healthy competition amongst PROTON and other brands, but we will continue to be cautious even as we push  forward to avoid infection rates flaring up again and disrupting operations,” said Proton Edar chief executive officer Roslan Abdullah in a statement.

PROTON February 2021 – Individual Model Performance

Roslan added that February is a difficult month for Malaysia’s automotive industry but it turned out very well for PROTON.

“Luckily, we were able to produce more cars and started to clear out orders. This is important as we need to deliver consistently on the bookings made to avoid a rush before the PENJANA incentives expire at the end of June this year,” Roslan said. 

PROTON also launched 4 Special Edition models are Proton Persona and Exora Black Edition as well as Proton Saga and Iriz R3 Limited Edition on February 18, 2021. As of February26, 2021, 1,169 bookings were placed from a total production run of just 3,500 units indicating strong interest from buyers.