Expressing Exclusivity And Luxury, Mercedes-Benz Introduces The New MANUFAKTUR Label

Combining luxurious craftsmanship, the highest quality materials and fascinating stylings, Mercedes-Benz enhances its existing product portfolio with the new MANUFAKTUR label.

This new customisation program only applies to selected model series, e.g., the CLS, the Mercedes-AMG GT 4-door coupé, the S-Class long-wheelbase, and the Mercedes-Maybach S-Class.

Tailor-fitting individual appearances, the new MANUFAKTUR label provides exclusive customisation options in terms of the paintwork, leather upholstery and interior design.

Detailing further, patrons can expect an ambience characterised by an aesthetically pleasing colour concept, the finest materials, sensual comfort and exclusive trim elements in piano lacquer or wood. 

To nitpick, the excellence of the craftsmanship is most visible and tangible in the embroidery, the leatherwork and the carefully applied trim elements. 

Its attention to detail is particularly highlighted in the Mercedes-Benz S-Class long-wheelbase and the Mercedes-Maybach S-Class.

Notably, by the MANUFAKTUR chrome lettering on the centre console and the discreet embroidery on the parcel shelf, which uses high-quality crafting process with selected first-class materials.

As aforementioned, the MANUFAKTUR range offers an exclusive selection of special paint finishes, both silky matt and high-gloss metallic or rich non-metallic colours.

Some of these colours are reminiscent of Mercedes-Benz history, particularly the ‘MANUFAKTUR silicon grey uni’, which was adorned by the 300 SL ‘Gullwing’ in the 1960s.

Whereas, the ‘MANUFAKTUR vintage blue uni’ was a popular choice for the E-Class (W123) and the S-Class (W126) in the 1980s.

Others such as the ‘MANUFAKTUR graphite metallic and ‘MANUFAKTUR olive metallic’ were also the exclusive exterior options in the 1980s.

Besides that, the satin finish is reflected in elegant choices of ‘MANUFAKTUR cashmere white magno’, ‘MANUFAKTUR kalahari gold magno’ and the sporty ‘MANUFAKTUR night-black magno’.

Most importantly, all MANUFAKTUR paint finishes exude high quality, and underline the fascination of Mercedes-Benz vehicles and their dynamic lines.

Transitioning inside, fine and high-quality Nappa leather with unusual contrasting colour concepts characterises the interior’s ambience.

Present are the classic ‘MANUFAKTUR deep white and black’, as well as the iconic special upholstery colour‘ MANUFAKTUR pastel yellow and black’, which was available for the S-Class up until 2012. 

Plus, other leather colours in combination with black include ‘MANUFAKTUR nut brown and black’, ‘MANUFAKTUR truffle brown and black’ and maritime ‘MANUFAKTUR yacht blue and black’.

Other than that, the intricate diamond-pattern stitching further enhances the exclusive look and ensures delightful seating comfort.

The package also includes tone-on-tone additional cushions with an embroidered logo which depends on the model and equipment requirements.

It comes with the Mercedes-Benz star, the double-M rhombus of Mercedes-Maybach, or the Mercedes-AMG lettering in the floor mats, for instance.

Interestingly, the optional emblem packages available for the long-wheelbase version of the S-Class and the Mercedes-Maybach S-Class can also be embroidered in gold or platinum.

In combination with the selected upholstery, further refined components are also available for a coherent and consistently high-quality overall impression: 

Namely, the handcrafted Nappa leather on the two-tone MANUFAKTUR leather steering wheel door centre panels, lower section of the instrument panel and armrests.

Another noble highlight that can be additionally selected is the MANUFAKTUR headliner made entirely of Nappa leather with double-stitched Maybach rhombus. 

For this part of the package, it consists of a rear central panel in a contrasting colour with diamond quilting and a middle primary panel in a contrasting colour without diamond quilting.

Complementing the harmonious interior is a set of high-quality thick-pile floor mats edged with the chosen Nappa leather in a contrasting colour. 

Depending on the line and the choice of emblem package, they are embroidered with the Mercedes-Benz star, the Maybach logo or Mercedes-AMG lettering. 

Said brand logos are also repeated on the door sill panels, illuminated and bordered by the current Mercedes Star pattern or, in the case of the Mercedes-Maybach, by the current Maybach pattern.

Finally, a real eye-catcher that underlines the brand presence is the MANUFAKTUR surround lighting with animated projection.

Upon opening the doors, animated Mercedes-Benz or Mercedes-Maybach patterns using sophisticated LCD technology light up and elegantly illuminate both the front and rear entry areas. 

Unique and special, this light show is made possible by four LCD projectors embedded in the front and rear doors, which deactivate themselves after ten minutes.

All in all, the Mercedes-Benz brand stands for luxury and fascination like no other, and with the new MANUFAKTUR label, they are furthering the patrons’ growing desire for individuality even more.