Enhancing Its Prominence In Asia, Proton At The 19th Asian Games Hangzhou 2022

Proton, as part of the brands under the Geely Auto Group is honoured to announce that it has been named one of the Official Vehicle brands of the 19th Asian Games Hangzhou 2022.

This recognition not only offers opportunities to support the largest multi-sports event in Asia, but also further enhances prominence for Malaysia’s national car brand in markets across Asia.

Said event is to be held in the city of Hangzhou, in Zhejiang province, China, from September 10 to 25, 2022. 

Notably, all of Proton’s current models, e.g., the Proton Persona, Iriz, Exora, Saga, X50 and X70, will carry the title of Official Vehicle of the 19th Asian Games Hangzhou 2022.

Plus, to capture the Malaysian passion and support for sports, Proton calls on all Malaysians to support the games and our national athletes who aim to deliver their best in the Asian Games. 

To achieve this, Proton is rolling out a nationwide campaign to drive excitement in the leadup to the event. 

The campaign also aims to strengthen Proton’s connection with the public, in line with this year’s games slogan, ‘Heart to Heart, @Future’.

Proton’s deputy chief executive officer, Roslan Abdullah, expressed, “Reflecting Proton’s commitment towards ‘Inspiring Connections’ and our continuous pursuit of improvement, we want to offer new ways to enjoy a more enriching 19th Asian Games experience through our campaign. Asia’s largest multi-sports event will be an important platform for Proton, and our aim is to connect people from all walks of life to the excitement of both sports and our cars. As one of the Official Vehicle brands of the 19th Asian Games Hangzhou 2022, Proton is proud to invite Malaysians to join us in expressing support for the national team to help drive them to victory, besides embracing our identity as part of the Asian Family."

Furthermore, Proton’s campaign in conjunction with the Hangzhou 2022 games will kick off with the ‘Proton Ignite Your Life contest’.

Through the contest, customers stand a chance to win prizes when they book and register any Persona, Iriz, Exora, Saga, X50 or X70 from February 1 to July 31, 2022. 

As for the prizes, they include the grand prize of an exclusive trip to Hangzhou to experience the games live, as well as monthly prizes such as e-vouchers for sporting products.

All in all, stay tuned for updates on new promotions and activities in conjunction with the 19th Asian Games Hangzhou 2022 via Proton’s Facebook and Instagram channels.