Lancia Pu+Ra HPE Concept Debuts As A Stratos-Inspired EV Coupe

Following the teaser last month, renowned Italian marque Lancia has finally debuted its latest concept model, dubbed as the Lancia Pu+Ra HPE Concept. This all-electric concept will serve as the benchmark for the marque’s future models.

Starting off with the name itself, Pu+Ra is a short form for ‘pure’ (Pu) and ‘radical’ (Ra), while the HPE moniker now stands for ‘High Performance Electric’, instead of High Performance Estate used back in the 1970s for Lancia Beta wagon.


Unlike the Beta, the Pu+Ra concept features a unique coupe body style with design inspirations taken from iconic Lancia models like the Stratos. The rear part of the concept model features hollowed round tail lights plus a reinterpretation of the Stratos’s rear horizontal blinds, with the former flanking the Lancia lettering in the middle.



This concept model, however, bears no resemblance to the Stratos from the front angle, which features a futuristic-looking front fascia primed with Y-shaped LED strip at the middle. There’s also a smaller pair of Y-shaped lights flanking on the lower part of the front bumper. Like many other EVS, the Pu+Ra features no front grille and minimal front intake openings.

On the side, the Pu+Ra concept features another nod to Lancia’s storied past, this time referencing the marque’s two historic coupe models, the Aurelia and Flaminia, with its slanting and sporty roof lines that descend towards the rear part of the car. Elsewhere, there’s also a new Lancia badge present at the front fender.


Uniquely, the Pu+Ra also sports a unique circular roof design, again, inspired by the Stratos hollowed round taillights.



Aptly, there’s more rounded design elements featured inside the Pu+Ra’s cabin. On board, the concept model is primed with a circular-shaped front dash, as well rounded coffee table-style central console panel that houses several driving-related controls such as the gear shifter and many more.


Apart from that, the car also comes with round carpets that are made of natural wool, plus the two front seats are heavily influenced by the Cassina-made classic Italian armchairs.

In terms of powertrain, the Italian automaker has remained lip-tight about its details. However, Lancia’s engineers claim that this new EV powertrain setup will offer up to 700 KM of maximum travel range on a single charge. As a brand under the bigger Stellantis roof, it is possible that future Lancia EV models will underpin the brand’s proprietary STLA modular EV platform.

As we mentioned earlier, the Lancia Pu+Ra HPE concept will serve as a base for future Lancia models, poised to debut in stages in a decade. Aside from the Pu+Ra, Lancia’s electrified lineup will also be spearheaded by the next-gen Yplison compact EV, which shares the same platform as the Fiat 500.

Gallery
Written By
Mukhlis Azman
An avid two-wheeler that writes and talks about four-wheelers for a living, while dreaming of an urban transit-laden Malaysia. @mukhlisazman
JPJ Running Numbers
KUALA LUMPUR
VRF6081
SELANGOR
BSR5144
JOHOR
J9999J*
PULAU PINANG
PSD6847
PERAK
APJ7414
PAHANG
CFH1307
KEDAH
KGG9647
NEGERI SEMBILAN
NEK8743
KOTA KINABALU
SJS9915
KUCHING
QAB1767P
Last updated 11 Jul, 2026
Fuel Price
Petrol
RON 95
RM 3.97
+1.38
RON 97
RM 4.90
+1.75
RON 100
RM 7.20
+2.20
VPR
RM 8.23
+2.00
Diesel
EURO 5 B10
RM 5.12
+2.08
EURO 5 B7
RM 5.32
+2.08
Last updated 30 Apr, 2026
Related News
Leapmotor Shifted Over 500,000 Cars In 2025, Eyes 1 Million In 2026
Stellantis-backed Chinese upstart EV maker Leapmotor shifts over 500,000 cars in 2025, eyes 1 Million in 2026.
15-12-2025
Leapmotor A10 EV Unveiled Ahead of Auto Guangzhou 2025 Debut
Unveiled in China ahead of its Auto Guangzhou 2025 global debut is the all-new Leapmotor A10 EV crossover.
19-11-2025
Leapmotor B10 Debuts in Thailand – Est. Below RM100K, Malaysia Next?
The Leapmotor B10 EV has made its ASEAN debut in Thailand, with an estimated price of below RM100,000. Malaysia next?
23-09-2025
Stellantis Debuts ‘Breakthrough’ IBIS EV Battery Tech
Global automaking giant Stellantis shows off new IBIS EV battery tech, touts as a ‘breakthrough’.
23-09-2025
Stellantis Malaysia Confirms Jeep and Alfa Romeo Return Via ‘Hybrid, Boutique’ Model
Stellantis Malaysia reportedly confirms return of Jeep and Alfa Romeo brand through ‘boutique style’ business operation.
27-08-2025
Stellantis Braces For US$1.4 Billion Hit From Tariffs In Its H2 2025 Earnings
Stellantis vows to reconnect with customers as it flags US$1.4 billion US tariff hit to its H2 2025 earnings.
30-07-2025
Stellantis Discontinues Its Hydrogen Programme Amid Weak Demand
Stellantis has discontinued its hydrogen fuel cell technology development programme due to slow market demand.
17-07-2025
Halted Fiat 500e Gains New Hybrid Offshoot
Electric-only Fiat 500e spawns new hybrid-powered offshoot that will also roll off same Mirafiori production line.
08-07-2025
Latest News
Model Y Long Range AWD Discontinued? Why You Might Regret Missing The Last Few Units
Tesla Malaysia has discontinued the Model Y Long Range AWD. Find out what remains in the lineup and how to secure one of the last inventory units today.
10-07-2026
The New Jaecoo J5 EV Is Literally Built For Your Cat—And Malaysia Is Getting Better Specs Than Thailand!
The new Jaecoo J5 EV makes its Malaysian debut at the pet expo! Check out its anti-scratch seats, unique 'Pet Mode', and why our Euro-spec battery beats Thailand's specs.
09-07-2026
MITI Insists Tough New EV Rules Aren't Just To Protect Proton & Perodua From China Competitors
MITI hits back at EV protectionism claims in parliament, explaining why the strict RM200k import price floor is necessary to prevent tax cheating and force foreign brands to build factories in Malaysia.
09-07-2026
The Govt Wants 30,000 EV Chargers By 2030, But We Barely Hit Half Of Our Last Target
MITI targets 30,000 public EV chargers in Malaysia by 2030, but we barely cleared half of our last target. Here is the power grid crisis causing the bottleneck.
08-07-2026
Is This The Next Bezza? Theottle’s ‘Situ’ Render Takes The Perodua C2 Concept To The Next Level
Is the new Perodua ‘Situ’ the electric Bezza we’ve been waiting for? We break down Theottle's stunning render and how it evolves Perodua’s C2 concept into a future reality.
02-07-2026
Porsche Malaysia Quietly Replaces The RM575k Taycan With A Shocking RM775k Price Tag — Here’s Their Official Response
Porsche Malaysia secretly dropped a massive RM200k to RM410k price hike across the EV Taycan line overnight. Is it post-tax-holiday reality or tech inflation?
01-07-2026
Bermaz Just Scrapped Its Deepal Deal, And It Signals The End Of Cheap Imported EVs In Malaysia
Bermaz Auto has scrapped its Deepal deal. With new July 1st MITI rules now in effect, is the era of affordable imported EVs in Malaysia officially over?
01-07-2026
Tesla Malaysia Stays Cheap Despite MITI’s New July Ruling, But There’s A Catch
Tesla Malaysia prices remain steady despite new MITI import rules, but there's a catch. Find out why Tesla is exempt and what the removal of the one-time FSD purchase means for buyers.
01-07-2026
Show More
trending_flat
