Perodua Will Feature More Asean-Centric design In Next Sedan
According to President and CEO Datuk Zainal Abidin Ahmad, Perodua has only one model in the compact sedan segment, the Perodua Bezza. In a press conference at the Asian Compact Sedan Design Competition (ACSDC 2023), he stated that redesign planning for the Bezza would most likely begin now, with a complete model change in two or three years.
The competition is open to Asean countries and is divided into two categories: university students and professional designers. According to Zainal, the competition aims to attract more vibrant ideas and reach out to more young talent interested in automotive design.
He stated that Asean countries' participation will allow for the incorporation of ideas from various parts of the region into the design of its next car.
Zainal stated that the competition will last seven months until eight contestants are chosen.
Shortlisted candidates will then create a full-scale model and present their design thinking.
He reiterated that the competition is a platform for gathering design inspiration, and that the competition's long-term goal is to elevate Malaysia as the region's next hub for automotive design.
According to MRM director Husaini Ismail, the collaboration between Perodua and MRM is a watershed moment in the automotive industry.
He mentioned that the finalists will receive over RM100,000 in prizes and incentives.
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