Tech
You Can Now Channel Your Inner Monolog With Mini Interactive AI Persona
The All-electric 2023 MINI Cooper SE Cabriolet.
Mini USA collaborates with Pereira O'Dell, an independent creative agency, to create an inner "Mini-logue" that helps people decide whether or not to buy a Mini electric vehicle.
The "Trust Your Inner Mini-Logue," campaign.
People can record themselves using the AI experience, which is said to bring people's inner monologues to life, asking questions like, "Why should I get a Mini Electric?" The AI then uses voice cloning and deep learning technology to approximate the user.
The MINI Cooper SE Resolute Edition.
Users are allowed to converse with themselves to decide whether or not to purchase an electric Mini Cooper using the AI persona. Following the conversation, the AI programme generates a shareable video for social media platforms such as Instagram and TikTok.
According to Mini, the most persuasive voice in buying a car is inside the customer's own head, more so than any car salesman or dealership.
It's paired with a new marketing campaign called "Trust Your Inner Mini-Logue," which includes a series of social media advertisements.
The commercials use Unreal Engine MetaHuman animations to create floating, talking heads that depict the internal dialogues of someone attempting to persuade themselves of the numerous fun, wonderful, and occasionally odd reasons why owning a Mini Electric makes sense.
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Written By
Anis
Previously in banking and e commerce before she realized nothing makes her happier than a revving engine and gleaming tyres........
JPJ Running Numbers
KUALA LUMPUR
VQT2420
SELANGOR
BSP108
JOHOR
JYU4311
PULAU PINANG
PSB2687
PERAK
APG4941
PAHANG
CFG1524
KEDAH
KGF1925
NEGERI SEMBILAN
NEJ9813
KOTA KINABALU
SJR2795
KUCHING
QAB5250N
Last updated 11 Apr, 2026
Fuel Price
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RON 95
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RM 5.00
VPR
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RM 3.04
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Last updated 26 Feb, 2026
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