EV
BMW Believes Its High-End EVs Are Immune To Electric Downturn
Using its 15 fully electric models, BMW hopes to increase its EV sales to half a million this year.
BMW AG recently predicted that its electric vehicle (EV) market would do well despite a broader market that is struggling with waning global demand for EVs. The company expects a small increase in deliveries of its Rolls Royce, BMW, and Mini models this year and is targeting an 8% to 10% margin for the automotive segment, which is in line with its long-term goals.The esteemed German luxury car manufacturer has outpaced its premium-segment competitors in the shift to electric vehicles, with models such as the i4 sedan increasing sales to the point where EVs now account for 15% of total deliveries.
BMW expects a small increase in deliveries of its Rolls Royce, BMW, and Mini models this year.
However, the company is still subject to the competitive and economic pressures that hang over the auto industry. Using its 15 fully electric models, BMW hopes to increase its EV sales to half a million this year. This goal coincides with rivals Mercedes-Benz and Audi readjusting their marketing approaches in the face of a difficult market. Mercedes-Benz anticipates that sales of EVs and plug-in hybrids will remain flat at levels seen last year, while Audi is delaying the introduction of new electric models in order to reduce manufacturing overflow.
One major obstacle to BMW's ambitious plans is its main market, China, where the industry is facing downward pressure due to a slowing economy and a pricing war led by Tesla Inc.
Looking ahead, BMW's move to new EV underpinnings, the "Neue Klasse," which promises to cut battery costs in half from what they are now, demonstrates the company's dedication to both innovation and economy.
However, there are concerns about the viability and timing of this strategic shift given the unpredictability and fierce competition surrounding it.
Written By
Anis
Previously in banking and e commerce before she realized nothing makes her happier than a revving engine and gleaming tyres........
JPJ Running Numbers
KUALA LUMPUR
VQT2420
SELANGOR
BSP108
JOHOR
JYU4311
PULAU PINANG
PSB2687
PERAK
APG4941
PAHANG
CFG1524
KEDAH
KGF1925
NEGERI SEMBILAN
NEJ9813
KOTA KINABALU
SJR2795
KUCHING
QAB5250N
Last updated 11 Apr, 2026
Fuel Price
Petrol
RON 95
RM 2.59
+0.05
RON 97
RM 3.15
+0.05
RON 100
RM 5.00
VPR
RM 6.23
Diesel
EURO 5 B10
RM 3.04
+0.05
EURO 5 B7
RM 3.24
+0.05
Last updated 26 Feb, 2026
Related News
International
BMW Appoints Milan Nedeljkovic as New CEO
BMW’s production division head Milan Nedeljkovic has been appointed as the new CEO, replacing outbound Oliver Zipse.
10-12-2025
International
BMW Boosts Electric Car Spending To Rival Tesla
BMW AG is stepping up spending on its electric-car rollout.
07-08-2023
Auto News
BMW Promises Stable Prices, Raises 2023's Margin Forecast
BMW forecasted an 8% to 10% margin for its autos segment in 2023.
16-03-2023
International
Poor Demand In China Hits BMW Profit In Q2
BMW revealed that its core automotive segment profit margin for the second quarter was lower than anticipated due to the increased competition and decreased demand in China.
02-08-2024
EV
BEVs Drive Q1 Profits For BMW Group, Charting 28% YOY Growth Too
BMW Group saw 83,000 BEVs shifted across BMW, MINI And Rolls-Royce marques, marking 28% YOY growth.
10-05-2024
EV
Future BMW EVs Will Have Bi-Directional Charging Abilities
Production-bound BMW Neue Klasse EV models, and others after, set to see bi-directional charging abilities available.
23-03-2024
EV
Budget 2024 - BMW Group Malaysia Positive Outlook On Electrified & Sustainable Mobility!
Hans de Visser, Managing Director, BMW Group Malaysia, said the Budget 2024 announcements have improved the outlook for electrified and sustainable mobility in Malaysia.
14-10-2023
International
BMW Boosts Electric Car Spending To Rival Tesla
BMW AG is stepping up spending on its electric-car rollout.
07-08-2023
Latest News
EV
Honda’s Ohio EV Hub Faces a RM62.6 Billion Nightmare: Afeela EV is Dead
Honda’s Ohio EV Hub is in crisis. Following a RM62.6 billion (2.5 trillion yen) loss, the Sony-Honda Afeela and 0 Series are officially dead. Discover why the "PlayStation on wheels" hit Game Over.
27-03-2026
EV
Beyond the Battery: The 4 Silent Range-Killers That Your Dashboard Can't Predict
Starting your Raya return trip with a 100km buffer? It might not be enough. Discover the 4 "Silent Killers" of EV range in Malaysia, from the Karak Highway climb to the 35°C thermal tax.
26-03-2026
EV
Saudi Arabia Cuts Oil Supply to Asia: Are EVs Now the Only 'War-Proof' Cars?
Saudi Aramco is slashing oil to Asia, but EV drivers are safe. Learn how Malaysia’s coal-and-gas grid acts as a "war-proof" shield for your wallet this April
24-03-2026
EV
The Truth Behind ‘Low Battery’ Status at Some EV Charging Stations This Raya
Discover the truth about BESS "Power Bank" stations and how to beat the Raya 2026 charging crawl.
24-03-2026
EV
1,800 Owners Later: The 'Built-to-Play' Formula Behind iCaur’s Success
With 1,800 units on Malaysian roads, iCaur is a 2026 breakout. We audit the iCaur 03 & V23 technical architecture, off-road geometry, and the V2L advantage.
19-03-2026
EV
Proton e.MAS Owner’s Checklist for a Cheaper Raya Journey
Save 25% on EV charging this Raya! Check out the Proton e.MAS Balik Kampung checklist, including free inspections, RM50 vouchers, and 4,300+ charging points.
18-03-2026
EV
Forget Dealerships: Why BYD’s New Heritage Mansion in Penang is the Future of Car Shopping
Is this the end of the glass-box dealership? Explore BYD Mansion Macalister in Penang, Malaysia’s first heritage-concept EV showroom. DC charging, boutique lounges, and 100 years of history.
17-03-2026
EV
Updated 2026: Top 10 CPOs In Malaysia
Who is really winning the EV race? Our 2026 Malaysia EV Power Rankings reveal how private CPOs like ChargeSini and ChargeEV are out-scaling energy giants. Discover the Top 10 operators, growth data, and the rise of DC fast charging.
12-03-2026
Show More
trending_flat