EV
BMW Believes Its High-End EVs Are Immune To Electric Downturn
Using its 15 fully electric models, BMW hopes to increase its EV sales to half a million this year.
BMW AG recently predicted that its electric vehicle (EV) market would do well despite a broader market that is struggling with waning global demand for EVs. The company expects a small increase in deliveries of its Rolls Royce, BMW, and Mini models this year and is targeting an 8% to 10% margin for the automotive segment, which is in line with its long-term goals.The esteemed German luxury car manufacturer has outpaced its premium-segment competitors in the shift to electric vehicles, with models such as the i4 sedan increasing sales to the point where EVs now account for 15% of total deliveries.
BMW expects a small increase in deliveries of its Rolls Royce, BMW, and Mini models this year.
However, the company is still subject to the competitive and economic pressures that hang over the auto industry. Using its 15 fully electric models, BMW hopes to increase its EV sales to half a million this year. This goal coincides with rivals Mercedes-Benz and Audi readjusting their marketing approaches in the face of a difficult market. Mercedes-Benz anticipates that sales of EVs and plug-in hybrids will remain flat at levels seen last year, while Audi is delaying the introduction of new electric models in order to reduce manufacturing overflow.
One major obstacle to BMW's ambitious plans is its main market, China, where the industry is facing downward pressure due to a slowing economy and a pricing war led by Tesla Inc.
Looking ahead, BMW's move to new EV underpinnings, the "Neue Klasse," which promises to cut battery costs in half from what they are now, demonstrates the company's dedication to both innovation and economy.
However, there are concerns about the viability and timing of this strategic shift given the unpredictability and fierce competition surrounding it.
Written By
Anis
Previously in banking and e commerce before she realized nothing makes her happier than a revving engine and gleaming tyres........
JPJ Running Numbers
KUALA LUMPUR
VRT5010
SELANGOR
BSU3506
JOHOR
JF5246J
PULAU PINANG
PSG3242
PERAK
APM1549
PAHANG
CFH9853
KEDAH
KGJ4161
NEGERI SEMBILAN
NEM2451
KOTA KINABALU
SJU5018
KUCHING
QAB7418P
Last updated 10 Oct, 2026
Fuel Price
Petrol
RON 95
RM 3.97
+1.38
RON 97
RM 4.90
+1.75
RON 100
RM 7.20
+2.20
VPR
RM 8.23
+2.00
Diesel
EURO 5 B10
RM 5.12
+2.08
EURO 5 B7
RM 5.32
+2.08
Last updated 30 Apr, 2026
Related News
BMW Appoints Milan Nedeljkovic as New CEO
BMW’s production division head Milan Nedeljkovic has been appointed as the new CEO, replacing outbound Oliver Zipse.
10-12-2025
BMW Boosts Electric Car Spending To Rival Tesla
BMW AG is stepping up spending on its electric-car rollout.
07-08-2023
BMW Promises Stable Prices, Raises 2023's Margin Forecast
BMW forecasted an 8% to 10% margin for its autos segment in 2023.
16-03-2023
Poor Demand In China Hits BMW Profit In Q2
BMW revealed that its core automotive segment profit margin for the second quarter was lower than anticipated due to the increased competition and decreased demand in China.
02-08-2024
BEVs Drive Q1 Profits For BMW Group, Charting 28% YOY Growth Too
BMW Group saw 83,000 BEVs shifted across BMW, MINI And Rolls-Royce marques, marking 28% YOY growth.
10-05-2024
Future BMW EVs Will Have Bi-Directional Charging Abilities
Production-bound BMW Neue Klasse EV models, and others after, set to see bi-directional charging abilities available.
23-03-2024
Budget 2024 - BMW Group Malaysia Positive Outlook On Electrified & Sustainable Mobility!
Hans de Visser, Managing Director, BMW Group Malaysia, said the Budget 2024 announcements have improved the outlook for electrified and sustainable mobility in Malaysia.
14-10-2023
BMW Boosts Electric Car Spending To Rival Tesla
BMW AG is stepping up spending on its electric-car rollout.
07-08-2023
Latest News
EV Charging Incentives: Malaysia vs Other Countries
Malaysia offers EV charging tax incentives, but how does it compare globally? Explore EV charger subsidies, grants and tax breaks in six other markets.
08-10-2026
Proton Sold 40,000 e.MAS Cars. But That's Not Even The Most Interesting Number
Proton e.MAS has delivered 40,000 vehicles, but the e.MAS 5's place among Malaysia's best-selling cars tells an even bigger EV story.
30-09-2026
Kuching Gets Zeekr's First East Malaysia Store, With More Coming Next Year
Zeekr opens its first East Malaysia retail location at The Spring Kuching, with permanent sales and service centres targeted for Q1 2027.
29-09-2026
Buying A Hybrid Or EV? MAA Proposes Up To RM10,000 Tax Rebate
MAA proposes a RM7,000-RM10,000 income tax rebate for hybrid and EV buyers under Budget 2027, plus incentives for home charging and old-car scrapping.
28-09-2026
Driving Up North In An EV? There's A New 240 kW Charger At Rawang R&R
TNB Electron's new 240 kW DC EV charger at R&R Rawang Northbound is now live, with free charging available until 29 Sept 2026.
28-09-2026
Could An EV Really Work As A Malaysian Police Car? PDRM Is Finding Out
PDRM is testing the Proton e.MAS 5, e.MAS 7 EV and e.MAS 7 PHEV to see whether electrified vehicles could work for Malaysian police duties.
18-09-2026
Malaysia's Electricity Protection Is Now 800 kWh - How Much Power Does An EV Use Per 100 KM?
Malaysia's electricity protection threshold is now 800 kWh. Here's how much electricity popular EVs use per 100 km and what the extra 200 kWh means.
18-09-2026
17 New Mercedes Models Are Coming To Malaysia In 2027 - Here's What We Know
Mercedes-Benz Malaysia plans 17 new models for 2027, with most set for local assembly in Pekan. Here's what we know about its ICE and EV plans.
17-09-2026
Show More
trending_flat
Malaysia First Used Car and EV Consignment Platform
This is the best place to sell your car at true market value. Instead of accepting low dealer trade-ins, we handle everything and connect your car directly to genuine buyers for the highest price.
Understanding CariCarzAutomall Consignment Plan
Approved 200-Check Points Inspection
7 Day Money Back Guarantee
One Year Extended Warranty
No Hidden Charge