Hyundai Motor Malaysia Officially Unveiled – 3 CKD Models in Q3 2025

Hyundai has officially established a direct presence in Malaysia, with three new CKD models set to debut this year.

Following its social media pages' establishment and previous rumours, Hyundai Motor Company (HMC) has officially announced its direct presence here in Malaysia. From now on, the Korean brand will be represented by a new local arm, known as Hyundai Motor Malaysia (HMY).

“Hyundai Motor Company officially establishes Hyundai Motor Malaysia—marking a bold step forward with a direct presence in the Malaysian market,” its official statement reads.

This move replaces previous local brand custodian Hyundai-Sime Darby Motors (HSDM), with the brand operation now in Malaysia being led by the principal, just like any other key OEMs here like BMW Group Malaysia, Honda Malaysia, and many more. With that being said, HSDM will continue their role as the dealer-partner for the brand.

Through this official establishment, HMY has also voiced their long-term commitment to the Malaysian market, with the most immediate plan including launching three new locally-assembled (CKD) SUVs and MPVs. 

Although no specific names were given, some models like the Stargazer MPV and the fifth-gen Santa Fe immediately pop into our minds, while current imported (CBU) models like the Tucson and Staria could also be in the contention.

Not to forget, HSDM previously previewed the Hyundai Ioniq 5 N in Malaysia, although we doubt it will be part of HMY’s CKD plans.

With that being said, the three upcoming CKD models will be part of the automaker’s RM2.16 billion investment into Malaysia, which includes the establishment of a local assembly operation in Kulim, Kedah, in partnership with Inokom. More importantly, Hyundai plans to produce up to seven new models at this new facility in five years’ time, focusing on both ICE and hybrid powertrains, with vehicle types varying from SUVs to MPVs and even high-spec cars.

As production capacity grows at this new facility, the automaker targets that 30% of its production units will be exported to neighboring markets, thus establishing Malaysia as a key ASEAN regional hub for combustion-powered Hyundai vehicles.

In terms of local network, HMY also plans to expand its service network to 25 outlets by the end of this decade. Current Hyundai owners are also advised to register themselves using the QR code above for updates regarding the service, maintenance, software updates, and future ownership benefits.

Commenting on Hyundai’s expansion into the Malaysian market, HMY president Eric Lee said, “Hyundai has always stood for progress—not just in mobility, but in how we connect with people, communities, and the future. With the establishment of Hyundai Motor Malaysia, we are bringing the strength and agility of a global brand closer to home.

“This isn’t just a new chapter—it’s a long-term commitment to Malaysia as a strategic hub in ASEAN,” Lee added.

Meanwhile, HMY managing director Jahabarnisa Haja Mohideen said, “Malaysia is a market full of untapped potential—it boasts the highest passenger vehicle demand in ASEAN at 35%, with a steady GDP growth of 4.3% signaling strong consumer confidence and rising spending power.”