BMW & Nuna Unveil Luxury Stroller Collection in Malaysia

Premium baby gear brand Nuna has teamed up with automotive powerhouse BMW to launch a stroller collection that combines high-performance design with everyday family practicality.

The collaboration brings a range of strollers that carry the elegance and feel of a luxury car, while being built for the demands of parenting life.

“This partnership is a natural fit. We are combining our expertise in premium products to enrich the lives of customers who value exceptional design and the highest quality for themselves and their families,"  said Austin Hodges, Chief Marketing Officer of Nuna.

The Nuna x BMW Collection features three stroller models which are MIXX next, TRIV next and TRVL lx, each with subtle BMW-inspired details. 
From custom wheel patterns reminiscent of BMW rims, to signature leather trims and refined logo accents, every element has been carefully crafted. 

The MIXX next comes in Element Black carbon with BMW’s Trinity pattern and brown leather trim. The TRIV next is finished in Graphene Grey with black leather detailing, while the TRVL lx offers a lighter Mica Beige shade with BMW’s Crystal pattern and brown leather accents.

BMW Group Malaysia’s Corporate Communications and Sustainability Director, Sashi Ambihaipahan, said the collection reflects the shared values of both brands. 

“These strollers are designed not only to perform efficiently but also to positively impact the lives of parents and children in both form and function.”
Nuna’s Head of Marketing for EMEA and APAC, Marta Piña Fernández, added, “Working with BMW allows us to go beyond conventional design, setting new standards in quality and style that inspire adventures and create lasting family memories.”

The Nuna x BMW strollers are priced from RM2,699 and are now available at selected retailers, the Nuna Malaysia showroom in Subang Jaya, and participating BMW dealerships.

Source: BH.