BHPetrol Unveils Refreshed BHPetromart and eNak Concept

BHPetrol today launched the refreshed concepts and new brand identities for BHPetromart and eNak at its Kampung Sungai Kayu Ara flagship station in Petaling Jaya, Selangor.

Said station has been revamped to reflect a more modern and contemporary retail image.

In addition to fuel services, the Kampung Sungai Kayu Ara station features a BHPetromart convenience store, Surau, eNak and Dunkin’ kiosks, JomCharge EV charging facilities, car wash services and upgraded restroom amenities.

The new BHPetromart and eNak concepts were developed through a strategic collaboration between BHPetrol and the Malaysian Design Development Centre (DDEC), a MARA subsidiary. The partnership aims to strengthen brand identity while delivering a more intuitive and customer-focused retail experience.

eNak is BHPetrol’s Ready-To-Eat (RTE) food brand, offering items such as coffee, pastries and pre-cooked meals designed for convenience and quick service. The Kampung Sungai Kayu Ara outlet marks eNak’s fourth kiosk, joining existing locations at BHPetrol KL–Klang Highway, Taman Melawati and Kampung Baharu Puchong.

BHPetrol expects the eNak brand to expand to more than 50 kiosks nationwide within the next five years, as part of its broader retail growth strategy.

The launch was officiated by LTAT chief executive officer Mohammad Ashraf Md. Radzi, alongside BHPetrol chief executive officer Ir. Azizul Azily Ahmad.

Commenting on the launch, Ir. Azizul said the refreshed BHPetromart concept and the addition of the eNak kiosk reflect BHPetrol’s commitment to expanding its network across Peninsular Malaysia, while positioning the brand as a strong local player capable of standing alongside established industry names.