BMW Group Malaysia Reports Strong 2025 Sales And EV Growth

BMW Group Malaysia delivered over 10,800 vehicles in 2025 across its BMW, MINI, and BMW Motorrad brands, with more than half of these units assembled locally. The firm remains Malaysia’s leading premium automaker, a position it has held since 2020.

Electric vehicles continued to gain traction, with 2,700 fully-electric units sold, accounting for 25.2% of total deliveries, up from 20.6% in 2024. This marks the sixth consecutive year that BMW Group Malaysia led the premium EV segment.

Breaking down by brand, BMW delivered over 7,700 vehicles, MINI sold more than 1,500 units, an 8.7% increase from 2024, and BMW Motorrad delivered over 1,600 motorcycles, a 3.8% increase year-on-year.

Among electric models, the BMW iX2 xDrive30 M Sport was the top seller with over 460 units, followed by the BMW i5 eDrive40 M Sport with more than 450 units. 

The BMW iX1 eDrive20 M Sport saw significant growth, increasing 41.1% year-on-year with over 340 units delivered. MINI’s electric sales exceeded 700 units, led by the MINI Aceman SE and MINI Countryman SE ALL4.

BMW Motorrad’s electric segment delivered over 170 units, an 18.5% increase, with the BMW CE 04 showing the largest growth at 68%.

"As we enter the Year of the Horse, BMW Group Malaysia races ahead with the strength and momentum that has defined 110 years of automotive excellence and innovation for the BMW Group

Technology Openness and Power of Choice have driven our bold product offensive in 2025, empowering our customers with genuine freedom of choice. Combined with our Premium Malaysia Ownership Experience through Relax. We Care. and All in. Simply Smart., we have become The Ultimate Choice for discerning Malaysian customers seeking premium mobility," Benjamin Nagel, Managing Director of BMW Group Malaysia said at the Group's 2026 business briefing.

To support EV adoption, BMW Group Malaysia now has over 2,000 charging points nationwide, including more than 100 at dealerships. In 2025, the company also introduced the All-New Locally Assembled BMW i5 eDrive40 M Sport Pro, the first fully-electric BMW produced in Asia-Pacific.

Traditional models performed steadily as well. The BMW 3 Series sold over 1,300 units, with the new 320i Sport reaching nearly 300 units within six months of launch. The BMW 5 Series exceeded 1,240 deliveries, and the BMW X1 sold more than 1,200 units. 

MINI’s top-selling model was the Countryman with over 900 units delivered, followed by the All-Electric Aceman SE and MINI Cooper. BMW Motorrad’s Adventure segment rose 30.6%, led by the R 1300 GS Adventure, while urban electric models, including the CE 04, continued to grow.

BMW Group Financial Services Malaysia funded over 4,440 vehicles, with 41% of contracts processed digitally. BMW Motorrad achieved the highest financing penetration in Asia-Pacific at 67.7%. 

Customer satisfaction scores remained high, with sales and service ratings ranging from 96 to 98 across BMW, MINI, and BMW Motorrad.

The company also strengthened its regional presence, exporting over 11,800 vehicles to the Philippines and Thailand. Construction is underway for a new Vehicle Distribution Centre in Selangor, covering 48,000 square meters, scheduled to open in 2027. 

Talent development initiatives, such as the BMW NextGT programme, aim to train technicians for the electric vehicle era.

"This continues to be our strength and focus in 2026. As the Ultimate Choice for premium mobility, our ambitions also extend beyond our products and services
“From building the first fully-electric BMW in Asia-Pacific right here in Malaysia, to deepening our partnerships with local institutions to develop the next generation of talent, our commitment is demonstrated through what we build, whom we employ, and how we strengthen Malaysia's leadership in premium mobility
This is backed by over 50 years of proven experience and our vision for Malaysia's mobility future," Nagel added.