Relocated BMW Lee Motors Outlet In Alor Setar Opens With Retail.NEXT Concept

The relocated BMW Lee Motors outlet in Alor Setar, Kedah has now reopened, now furnished fully with the German marque's latest Retail.NEXT brand and corporate identity concept.

Renowned northern region authorised BMW dealers Lee Motors have officially opened their relocated dealership in the Kedah state capital of Alor Setar. Revealed earlier today via press release, said new premise is also now brimmed with the German premium marque’s latest Retail.NEXT brand and corporate identity concept.

The relocated dealership is now situated at 218, jalan Gangsa, Kawasan Perusahaan Mergong II, occupying a total space spanning up to 50,000 square feet. Under its roof, the dealership's showroom houses a sales and service lounge, handover lounge, hospitality area, as well as a service reception, amongst many amenities.

Besides a fully-equipped showroom, the new BMW Lee Motors dealership is also brimmed with service, spare parts plus a body and paint (B&P) facility, making it a rather complete one-stop centre.

Critically, besides sales, the new BMW Lee Motors dealership is also complemented with financial services, service, spare parts, as well as a body and paint (B&P) facility – with the last fact denoting this outlet’s full-fledged 4S status. Altogether, the outlet is manned by a staff force of 50 highly trained professionals.

Another critical facility brimmed at this new BMW Lee Motors outlet are its array of electric vehicle (EV) charging stations. Through a partnership with leading operators DC Handal, the outlet now houses a trio of DC fast chargers – one 180 kW station, and two 60 kW stations. Charging rates here start from rm1.30/kWh onwards. 

Another critical element to the outlet are the trio of DC fast-chargers for EVs housed on-site. These were borne out of a partnership forged by principals BMW Group Malaysia and DC Handal.

“Lee Motors has been our trusted partner in Kedah for over two decades. Their evolution into a larger, modernised facility reflects both the region's growing demand for premium mobility and the evolving expectations for how premium automotive retail should be experienced,” remarked Benjamin Nagel, MD of BMW Group Malaysia.

“This relocation represents our boldest investment yet in that philosophy. Every square foot and every service detail has been crafted with one goal: creating a space that lives up to the strong relationships we have built with our customers over the years,” adds Eugene Lee, MD of Lee Motors.

The relocated and fully revamped BMW Lee Motors outlet is now geared up to accommodate growth beyond its current annual sales volume, which roughly stands between 200 and 250 units per annum.

Lastly, as for operating hours, this relocated BMW Lee Motors dealership sees its showroom operate daily – Mondays through Sundays – from 9AM to 5:30PM. As for its service centre, it operates Sundays through Fridays from 9AM to 5:30PM as well – it’s is closed on Saturdays.

Altogether, this larger new facility for Lee Motors, which has also been Green Building Certified under the GreenRE Bronze category, is poised to accommodate growth beyond its current annual sales volume of roughly 200 to 250 units – it is now geared up to meet growing demands in Kedah for years to come.