Proton eMas 7 PHEV CKD Production Begins: 4 Key Things To Know (Including Massage Seats!)
Just five months after hitting Malaysian roads as a fully imported (CBU) model, the Proton eMas 7 PHEV has officially begun local production (CKD) at Proton’s dedicated NEV plant in Tanjong Malim!
With over 11,000 bookings and 4,500 units already delivered, Malaysia’s best-selling plug-in hybrid SUV is officially rolling off the local assembly line. But what does this transition to local assembly mean for your wallet, delivery timelines, and feature list?
TL;DR: Proton eMas 7 PHEV CKD Highlights
- Built in Perak: Local assembly (CKD) has officially kicked off at Tanjong Malim with 30% locally sourced components, including locally assembled engine and motors.
- New Luxury Upgrade: Premium and Premium Plus variants now feature front massage seats with 6 dedicated programmes (Wave, Walk, Serpentine, Shoulder, Lumbar, Crawling).
- Same Punchy Performance: Retains 262 hp / 262 Nm output with up to 943 km (18.4 kWh battery) and 996 km (29.8 kWh Aegis Short Blade battery) total driving range under WLTP cycles.
- Deliveries Starting Soon: Customer deliveries will commence within the next 2 months, with production actively prioritizing the range-topping Premium Plus trim.
- Pricing Outlook: Official CKD prices will be announced closer to deliveries (CBU benchmark sits at RM105,800 to RM125,800).
1. What Changes? Premium Variants Get Built-In Front Massage Seats!
If you spend hours stuck in Federal Highway traffic every day, this single upgrade is going to make your commute a lot better.
While the base Prime variant remains identical to the CBU model, the Premium and Premium Plus trims now feature front driver and passenger massage seats.
💆♂️ SPOILED FOR CHOICE: 6 MASSAGE PROGRAMMES
Drivers and front passengers on the Premium & Premium Plus trims can choose from 6 dedicated massage modes: Wave, Walk, Serpentine, Shoulder, Lumbar, and Crawling. That's an instant cure for Federal Highway traffic fatigue!
Whether you need shoulder relief after a long day at work or lower-back support during a highway balik-kampung trip, your front seats can now handle it at the push of a button.
2. What About Prices? Here’s What History Tells Us
📊 PRICE FLASHBACK: WHAT HAPPENED LAST TIME?
When the pure-electric Proton eMas 7 EV transitioned to CKD, prices dropped by RM4,000 to RM6,000. However, the compact eMas 5 saw 0 price changes. Where do you think the eMas 7 PHEV will land?
Because this is a manufacturing milestone rather than an official consumer relaunch, Proton has not released new CKD pricing tags yet. However, we can look at previous Proton NEV launches to guess what might happen next:
- When the eMas 7 EV went CKD, prices dropped by RM4,000 to RM6,000.
- When the smaller eMas 5 went CKD, pricing remained completely unchanged.
Currently, CBU pricing for the eMas 7 PHEV stands at:
- Prime: RM105,800
- Premium: RM119,800
- Premium Plus: RM125,800
(All prices include the RM4,000 early-bird welcome rebate).
Will Proton slash prices to push the entry-level Prime below the RM100k mark, or keep prices steady while giving you free massage seats? We’ll find out when the official price announcement drops!
3. Good News If You’re On The Waiting List: Deliveries Are Starting Soon!
If you’ve been waiting patiently for your car to arrive, the wait is almost over. According to Pro-Net, CKD customer deliveries are scheduled to begin within the next two months!
Furthermore, local assembly in Tanjong Malim is actively prioritizing the range-topping Premium Plus variant. With hundreds of buyers waiting months for the top-spec trim, this production priority means reservation queues should start moving significantly faster.
4. 30% Local Parts & Assembled Motors In Tanjong Malim
Underneath the hood, the powertrain, battery, and performance figures remain identical:
- Combined Output: 262 ps & 262 Nm
- 0–100 km/h: 8.0 seconds (8.2s for Premium Plus)
- Battery Setup: 18.4 kWh LFP battery on Prime & Premium; 29.8 kWh Aegis Short Blade LFP battery on Premium Plus
- Total Combined Range (WLTP): Up to 943 km (Prime & Premium) and 996 km (Premium Plus)
However, the 1.5L engine, motor, and Dedicated Hybrid Transmission (DHT) are now fully assembled right here in Perak! The vehicle currently achieves a 30% local content rate, marking another major step forward for Malaysia's local New Energy Vehicle (NEV) manufacturing ecosystem.
Written By
Sofea Najmi
A Bachelor of English Language and Literature graduate with an obsession for the finer details. Sofea uses her background in translation to decode the technicalities of automotive innovation. She is dedicated to delivering impactful, meticulously researched articles that provide a narrative far beyond the spec sheet. LinkedIn: https://bit.ly/3C018vv
JPJ Running Numbers
KUALA LUMPUR
VRT4934
SELANGOR
BSU3493
JOHOR
JF5210J
PULAU PINANG
PSG3210
PERAK
APM1537
PAHANG
CFH9844
KEDAH
KGJ4157
NEGERI SEMBILAN
NEM2445
KOTA KINABALU
SJU5013
KUCHING
QAB7415P
Last updated 10 Oct, 2026
Fuel Price
Petrol
RON 95
RM 3.97
+1.38
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RM 4.90
+1.75
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RM 7.20
+2.20
VPR
RM 8.23
+2.00
Diesel
EURO 5 B10
RM 5.12
+2.08
EURO 5 B7
RM 5.32
+2.08
Last updated 30 Apr, 2026
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