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EV King is Here: How Proton e.MAS 5 Dethroned Popular Petrol Cars in 60 Days

Sofea Najmi

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CariCarz-eMas-5-1.png


Move over, petrol power. There is a new giant on the Malaysian sales charts, and it doesn't need a single drop of RON95.


In a massive industry shake-up, PRO-NET has announced that the Proton e.MAS 5 has officially surpassed the 5,000-unit delivery milestone in just two months. To put that into perspective: that is a record-breaking pace that no other EV brand in Malaysia has ever achieved.


But the real shocker isn't just its EV dominance—it’s how it is beating the "old guard" of petrol cars.


1. Ranking No. 5 Overall: The Giant Slayer

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For February 2026, the e.MAS 5 didn't just lead the EV segment; it climbed to the No. 5 spot among ALL vehicle models in the country.


It is now competing head-to-head with established Internal Combustion Engine (ICE) legends. For the first time, a fully electric vehicle is a mainstream top-seller, proving that Malaysians are finally ready to ditch the fuel pump for the charging plug.


2. The RM59,800 Factor: Price is No Longer a Barrier


The biggest reason for this "e.MAS-ive" success? Affordability.


With a special launch price starting at RM59,800 for the Prime variant, the e.MAS 5 has effectively killed the "EVs are too expensive" argument.


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At these prices, the e.MAS 5 isn't just an "alternative"—it’s a direct financial competitor to the likes of the Perodua Myvi and Proton Iriz.


3. More Than Just a Car: The Ecosystem Reassurance


PRO-NET CEO Mr. Zhang Qiang attributes this success to more than just the hardware. "Our focus on building a complete EV ecosystem—from product innovation to ownership support—is what truly differentiates the e.MAS brand."


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With over 4,300 charging points accessible via the e.MAS app and a growing network of specialized 3S/4S centers, Proton has solved the "range anxiety" and "aftersales fear" that previously kept buyers away from EVs.


The "Hybrid Brother" is Waiting in the Wings


If you thought the e.MAS 5 was the only hit, think again. The newly introduced e.MAS 7 PHEV has already racked up over 3,500 bookings in just 45 days. Starting at RM105,800, it’s set to be the next big "bridge" for families who want electric tech with the security of a backup engine.


The Verdict


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The numbers don't lie: 5,219 units YTD and a top-5 national ranking prove that the e.MAS 5 is the car that finally "democratized" electric driving in Malaysia. The era of the EV being a "second car" for the wealthy is over. The Proton e.MAS 5 has proven that if you build an EV that is affordable, reliable, and backed by a national network, Malaysians will choose the plug over the pump every single time.

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Proton e.MAS 5
Proton e.MAS
Proton e.MAS 7
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Written By

Sofea Najmi

A Bachelor of English Language and Literature graduate with an obsession for the finer details. Sofea uses her background in translation to decode the technicalities of automotive innovation. She is dedicated to delivering impactful, meticulously researched articles that provide a narrative far beyond the spec sheet. LinkedIn: https://bit.ly/3C018vv

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