Mercedes-Benz Malaysia kickstarts the year with brand new comprehensive strategy

Starting the year right, Mercedes-Benz Malaysia unveils a brand new comprehensive strategy to strengthen their growth in the luxury and performance segment. This includes the launch of its brand new virtual showroom where customers are able to easily get a feel of their dream cars online. 

Customers will be able to immediately confirm the stock availability, manage the financing options, as well as request a quote straight from the preferred dealer. Not forgetting that the e-commerce platform is accessible for both new and Mercedes-Benz Certified pre-owned vehicles. 

On top of that, the new virtual showroom will give customers the comfort of being able to handle the entire process of purchase or browsing, without even getting out of bed. When browsing the model selections, customers are able to request quotations or request to be contacted and they will be provided with a quotation for the specific model as well as will be appointed to a sales agent under the company. 

Another highlight includes the Financial Services Widget where a finance quote of specific vehicle prices will be sent to customers on a monthly basis. 

“2020 placed great demands on us as a society. Despite the challenges, the situation also presented us with an opportunity to be more resilient and agile in this new technology-led environment. While the safety of our customers is our top priority, we explore innovative ways to optimize our offerings,” said Mercedes-Benz Malaysia president and chief executive officer Dr Claus Weidner. 

Mercedes-Benz Services Malaysia (MBSM) has always made their customer satisfaction a priority. The company has managed to accomplish a substantial servicing portfolio of MYR 2.27 billion by financing higher than 50 percent of Mercedes-Benz cars sold by licensed dealers in Malaysia. Following that, the company has also brought forward the current financing and insurance solutions such as Star Protect and the Star Protect Plus programme, as well as put down new contracts that are worth more than RM 717 million.

Dr Weidner continued, “We are cautiously optimistic about the auto industry’s recovery in 2021. Geared with our comprehensive customer-centric strategy, we are confident it will be an interesting journey as we innovate new ways we communicate and conduct businesses in the future together with our partners.”