A Centennial Since Its Maiden Debut, Aston Martin Returns To The Grand Prix With The AMR22

Marking a century since its 1922 French Grand Prix debut, Aston Martin Aramco Cognizant Formula One Team presents its 2022 FIA Formula One World Championship contender, the AMR22.

This is the British automaker’s latest addition to its proud racing bloodline which was revealed on Aston Martin’s sports car assembly line at Gaydon, UK.

Aston Martin Lagonda’s executive chairman, Lawrence Stroll, commented, “The return of Aston Martin to Formula One has been a monumental moment for the brand, with transformative impact for our performance credentials and global awareness. Through the race team and our status as the Official Safety & Medical Car of Formula One, we have been able to showcase our product and test new technologies on the world’s greatest circuits. 

The brand’s return to the pinnacle of motorsport with the Aston Martin Aramco Cognizant Formula One Team is a key element of the new era at Aston Martin.

It unleashes its potential as an iconic ultra-luxury performance brand with 109 years of history and a breath-taking line-up of new products.

“Our involvement in Formula One has already had an uplifting impact on all our employees and customers, helping us bring an agile Formula One performance mindset to the whole Aston Martin business and reinjecting our racing DNA into our next generation of products,” expressed Aston Martin Lagonda’s chief executive officer, Tobias Moers.

On that note, the AMR22 launch event also featured three of the newest members of Aston Martin’s high-performance product portfolio. 

I.e., the world’s most powerful luxury SUV, DBX707, the ultimate no rules hypercar, Aston Martin Valkyrie AMR Pro and the mid-engine plug-in hybrid supercar, Valhalla.

Moers added, “Seeing the AMR22 on the assembly line at Gaydon today, alongside our flagship new models like Valhalla, Aston Martin Valkyrie AMR Pro and DBX707, is a great example of how we are creating a culture of engineering excellence at Aston Martin, establishing a dynamic and exciting innovation lab to drive forward future Aston Martin road car technologies and performance.”

Also, data from the 2021 season shows that the Formula One’s global platform is increasing brand appeal and product familiarity for Aston Martin, as the sport enjoys growing popularity worldwide.

During the 2021 world championship season, Aston Martin saw a 15 percent increase in website traffic to astonmartin.com on Grand Prix Sundays, compared to non-race Sundays.

Plus, it grew to 25 percent on weekends where Aston Martin supplied Formula One’s Official Safety & Medical Car, with the Vantage getting global exposure during the season finale in Abu Dhabi. 

Cumulatively, the brand benefitted from 22,701 hours of global television exposure during the 2021 season.

“Formula One is enjoying tremendous popularity, particularly in our key focus markets like the USA and China, helping to amplify the Aston Martin brand, engage a new generation of customers and define our unique position in the crosshairs of ultra-luxury and high-performance,” furthered Stroll.

Interestingly, the AMR22, is to be raced by four-time F1 World Champion Sebastian Vettel and rising star Lance Stroll.

Notably, it carries a new 2022 Aston Martin Racing Green livery celebrating Aston Martin’s traditional racing colours and glorious sporting legacy. 

All in all, the Aston Martin Aramco Cognizant Formula One Team begins the 2022 FIA Formula One World Championship season at the Gulf Air Bahrain Grand Prix on March 20, 2022.