SDAC Wins Ford President’s Awards 2021

Sime Darby Auto ConneXion (SDAC) announces Ford Motor Company receives two President’s Awards for the company’s reputation in giving the highest level of customer satisfaction in sales and service in 2021. 

The company received the 2021 President’s Awards for Sales and Service for achieving the highest customer satisfaction scores in both sales and service amongst the distributor markets across various regions. 

Introduced in 2016 regionally, the annual awards programme evaluates distributors primarily on:

- Highest level of overall customer satisfaction 

- Highest level sales customer satisfaction 

- Highest level service customer satisfaction 

- Best sales performance 

- Best parts performance 

For example, the success of Ford Ranger Getaways that brings excitement and more immersive experience for customers offers more than just sales and service. 

Ford Ranger Getaways is a community-based adventure platform that brings together customers, other like-minded people, and Ford enthusiasts through a series of unique local drive and adventure experiences.

Customers can choose from a range of getaways, including off-roading courses to test the limits of their vehicles, becoming a pilot for a day, enjoying a leisurely day with nature, or relaxing during a simple retreat with family. 

These scores are based on ratings collected from an actual customer feedback and satisfaction survey that Ford conducts with customers in each market, including Malaysia 

“We are truly honoured to receive the President’s Awards this year. Having won the Chairman’s Award in 2019 and 2020, we have continued to dedicate our efforts to innovating and finding new ways to enhance customer experiences and improve customer satisfaction. 

We remain committed to pursuing world-class service excellence for all our Ford customers in Malaysia,” said Turse Zuhair, Managing Director, Sime Darby Auto ConneXion-Ford. “Despite the challenges, 2021 was a tremendously successful year for SDAC. 

Ford’s Direct Markets consist of the Middle East, North Africa, Sub-Saharan Africa, and Asia Pacific which have shown outstanding commitment and contribution to the Ford business.