Sepang Circuit To Release Limited Edition Motorsports Themed Apparel
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During the 14th edition of the Sepang 1000KM Endurance Race (S1K), Sepang International Circuit (SIC) officially announced its strategic partnership with Idotshirt Sdn Bhd, the owner of Malaysia's leading streetwear and lifestyle brand, Stoned & Co.
Stoned & Co. is a pioneer in Malaysia's streetwear and lifestyle fashion scene, and this collaboration between SIC and Stoned Motorsports will result in several lines of limited edition motorsports-themed designs.
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"We are proud to be partnering with Stoned & Co, which is a well-established and prominent Malaysian streetwear and lifestyle fashion brand," said Azhan Shafriman Hanif, Chief Executive Officer of SIC. This collaboration not only expands our opportunities for collaboration and growth, but it also allows us to meet the growing demand of the next-generation market, which appeals to a younger audience. We are excited to form a long-term partnership with Stoned & Co and contribute to the international exposure of their brand”.
Andrew Ngo, Managing Director of Idotshirt Sdn Bhd, added, "Our collaboration with SIC is extremely important." The collaboration opens up new opportunities for our brands to expand regionally and internationally. Through its involvement with SIC, Stoned & Co. hopes to expand into the automotive industry”.
Check out the most recent Stoned & Co collections on social media at @stonedandco and on their website at stonedandco.com.
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Written By
Kumeran Sagathevan
More then half his life spend being obsessed with all thing go-fast, performance and automotive only to find out he's actually Captain Slow behind the wheels...oh well!
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