First Stellantis Multi-Brand Dealership Opens In Old Klang Road

Stellantis Malaysia officially opened its first multi-brand showroom located in Old Klang Road last weekend operated by dealers Allure Auto Sdn Bhd.

Fresh from launching its new Leapmotor C10 offering earlier in the week, Stellantis Malaysia kept its momentum going in the ensuing weekend. Officially opened last Saturday by the firm was the first Stellantis multi-brand dealership outlet in Malaysia.

Located strategically along the bustling Old Klang Road stretch, said outlet is operated by dealers Allure Auto Sdn Bhd. Under its roof is an expansive five-car showroom space decked out in the latest modern aesthetics reflecting both the Peugeot and Leapmotor brands .

That aside, the outlet also houses a comfortable customer lounge, dedicated vehicle delivery bay, as well as an interactive configurator display aimed at enhancing customer service and engagement levels.

Under its roof, Allure Auto Old Klang Road outlet features an expansive five-car showrooms space that features both the Peugeot and Leapmotor brand products.

Following its initial launch, Allure Auto Old Klang Road will initially operate as a 1S dealership. Later on, it is poised to be supported with a service and spare parts facility (2S) in USJ 1, which will be shared with the dealer firm’s recently opened Peugeot Subang Jaya outlet.

Besides catering to Peugeot vehicles, the combined facilities are also set to conduct both major and high-voltage system repairs, body and paint, diagnostics and general maintenance to support the after-sales needs for the new Leapmotor C10 electric SUV mentioned.

Additionally, the ensure seamless support for existing Puegeot customers, Allure Auto will collaborate with the closest authorised Peugeot dealerships to address any technical issues and provide comprehensive after-sales solutions.

(L-R) Jamie Francis Morais, MD, Stellantis Malaysia and Lai Choong Yik, Director of Allure Auto at the latter's showroom opening.

“Allure Auto has been a great dealer partner and this second outlet, with more to come, showcases their commitment to providing exceptional brand experiences to our customers and expanding our network nationwide,” said Jamie Francis Morais, Managing Director of Stellantis Malaysia.

“With the establishment of Allure Auto Old Klang Road, we are strategically positioned to bring the brand closer to our valued customers and enthusiasts. Moreover, we are committed to meeting the aftersales needs of our existing customers through our upcoming service facility in USJ 1,” adds Lai Choong Yik, Director of Allure Auto.

Both execs were present to officially launch the new Allure Auto Old Klang Road dealership last wekeeknd. More details of the new Allure Auto Old Klang Road outlet, as well as its other upcoming facilities, are available online via both the Peugeot and Leapmotor official brand pages now.