Kenanga IB Projects 805k TIV for 2025, Outpacing Rivals' Forecasts

The total industry volume (TIV) of Malaysia's automotive sector is projected to grow modestly from an estimated 800,000 units in 2024 to 805,000 units in 2025, according to Kenanga Investment Bank Bhd (Kenanga IB).
This optimistic forecast contrasts sharply with the more conservative estimates of 750,000 units from rivals Maybank Investment Bank, as well as the 755,000 units forecasted by CIMB Securities.
Kenanga IB attributes its higher projection to strong demand in the budget vehicle segment, supported by Perodua’s order backlog exceeding 90,000 units and its consistent delivery performance.
![]()
Additionally, the industry is expected to benefit from consumers downsizing amid fuel subsidy rationalization, spurring interest in fuel-efficient, hybrid, and battery-electric vehicles (BEVs), particularly as Chinese automakers localize manufacturing.
Furthermore, just as we had mentioned before, Kenanga IB also anticipates a mid-2025 review of the National Automotive Policy (NAP), emphasizing hybrids as a transitional option to surpass the national target of 15% EV and hybrid TIV by 2030, aiming for 38% by 2040.

This aligns with the anticipated rapid approval of EV charging stations, projected to grow from the current 4,235 planned units to over 10,000 by the end of 2025. Government incentives, including SST exemptions for BEVs until Dec 2025, are expected to further boost sales.
Meanwhile, motorcycle sales are expected to remain strong, with an estimated 680,000 units sold in 2025, driven by demand from the B40 and M40 groups, who are less affected by fuel subsidy adjustments. Yamaha is predicted to maintain its dominance with a 50% market share.
Souirce: BERNAMA
Written By
Kumeran Sagathevan
More then half his life spend being obsessed with all thing go-fast, performance and automotive only to find out he's actually Captain Slow behind the wheels...oh well!
JPJ Running Numbers
KUALA LUMPUR
VRF6081
SELANGOR
BSR5144
JOHOR
J9999J*
PULAU PINANG
PSD6847
PERAK
APJ7414
PAHANG
CFH1307
KEDAH
KGG9647
NEGERI SEMBILAN
NEK8743
KOTA KINABALU
SJS9915
KUCHING
QAB1767P
Last updated 11 Jul, 2026
Fuel Price
Petrol
RON 95
RM 3.97
+1.38
RON 97
RM 4.90
+1.75
RON 100
RM 7.20
+2.20
VPR
RM 8.23
+2.00
Diesel
EURO 5 B10
RM 5.12
+2.08
EURO 5 B7
RM 5.32
+2.08
Last updated 30 Apr, 2026
Related News
Budget 2026: Analysts Split on Lemon Law and EV Tax Shifts
RHB views Lemon Law as a long-term positive; Kenanga bets on short-term gains from EV tax shifts.
13-10-2025
Kenanga IB Downgrades Auto Sector - Subsidies, Speculation & Stagnation
Kenanga IB downgrades Malaysia’s auto sector outlook to neutral as market uncertainty deepens.
09-06-2025
Report: Kenanga IB Maintains 2025 TIV Forecast Of 805,000 Units
Analysts at Kenanga IB maintains its 2025 TIV forecast of 805,000 as it banks on forward buying interest fuelling said figure.
28-01-2025
Maybank IB Raises 2025 TIV Forecast By 5%, EV & xEV Adoption By 1%
Maybank IB raises 2025 TIV forecast by 5% to 790,000 units, predicts EV and xEV adoption increase by just 1% over too.
05-02-2025
Analyst - OMV Revisions Set to Raise Car Prices, Spark EV Adoption
Analysts predict TIV for 2025 to drop citing OMV revision, production constraint.
20-12-2024
Maybank IB: Govt Must Raise RON95 Price
Maybank IB analysts reckon government must raise RON95 price by 32 cents in July or 65 cents in Oct to achieve RM4.1billion subsidy savings.
11-06-2024
Maybank Analyst Anticipate Rise In ASEAN EV Adoption Despite Global Slow Down
Maybank Investment Bank analysts foresee a healthy growth in ASEAN EV adoption despite global slow-down.
15-04-2024
Maybank IB Predicts 19% Drop In Auto Sales, Favours BAuto For Strong Financials
Maybank IB anticipates a 19% drop in Y-O-Y auto industry growth, expects BAuto taking on a new EV portfolio.
31-01-2024
Latest News
No Helmet, No Exceptions: JPJ Confirms Summonses For Viral Campaign Convoy Riders
JPJ confirms summonses for helmetless riders in viral campaign convoys. Minister Anthony Loke emphasizes that safety laws apply to everyone, regardless
10-07-2026
No License, No Insurance, And Ketum: The Reality Behind JPJ’s Roadblock Crackdown
Over 91,000 vehicles inspected. More than 42,000 notices issued. These aren't just figures on a report, they represent a massive, ongoing shift in how authorities are policing our roads.
10-07-2026
Hybrid, Petrol, Or EV? Toyota’s Latest Sales Figures Prove Malaysians Love Having Options
UMW Toyota reports 36,200 units sold in 1H 2026. Discover how Toyota's "Multi-Pathway" strategy—from petrol and hybrids to EVs—is winning over Malaysian drivers.
10-07-2026
PSA: If You Don't Fix Your Chevy Airbag By 2026, Your Next Service Trip Is To Thailand
Your free window is closing. If you drive a used Chevrolet Cruze, Sonic, Trax, or Orlando in Malaysia, your factory airbag support expires in December 2026. Here is why you might have to drive to Thailand if you keep procrastinating.
08-07-2026
More Than A Service Centre? This New OMODA | JAECOO Outlet In Selayang Has A Coffee Lounge & Free Wi-Fi
Servicing your car shouldn't be a chore. Check out the new OMODA | JAECOO Selayang 3S centre, featuring a modern coffee lounge, free Wi-Fi, and top-tier service.
07-07-2026
This Lucky UiTM Student Is Driving Home A Brand New Perodua Myvi After Downloading P-Circle App
A 22-year-old UiTM student just scored a brand-new Perodua Myvi after downloading the P-Circle super app! Find out how she won the KLIMS 2026 grand prize.
07-07-2026
Netizens Are Calling PMX A Hypocrite For Riding A Bulletproof BMW 7 Series—But Here’s The Plot Twist
Netizens are calling PMX a hypocrite over a bulletproof BMW 7 Series. But here is the massive government plot twist behind the armored vault on wheels.
07-07-2026
RM8,000 To RM34,000 Off: Which Honda Deal Is Actually Worth Your Money?
Honda Malaysia’s July 2026 promo offers up to RM34,000 off! From the e:N1 EV to HR-V and Civic RS mystery rebates, here is our ultimate buyer's guide.
07-07-2026
Show More
trending_flat