Jetour Malaysia Details Local Network Expansion Plus CKD And Export Plans

Jetour Malaysia officially launched the Jetour Dashing C-SUV offering earlier today priced from RM109,800.

Besides launching its first model for the local market earlier today, Jetour Malaysia also seized the opportunity to detail both its local network expansion and, critically, the brand’s local assembly (CKD) and subsequent overseas export plans.

In brief, like the related but separately-runned main Chery and Jaecoo brands, Jetour Malaysia is committing to Malaysia for the long-haul.

Besides launching the Dashing C-SUV, Jetour Malaysia also detailed its plans for Malaysia, and it even includes a local assembly (CKD) operation for overseas exports.

Starting with local network and, as reported prior, Jetour Malaysia has made good on its promise of establishing 10 authorised 3S and 4S centres nationwide within the first quarter (Q1) of this year. Now, said network is set to grow further to a total of 30 outlets nationwide.

Comprised of both 3S and 4S centres, Selangor, Penang, Perak (Ipoh), Melaka, Johor, Sabah, and Sarawak states are all poised to host the brand’s sales and service centres . Beyond which, the firm also emphasised that it has secured a comprehensive spare parts inventory for which too.

Besides the initial 10 authorised 3S and 4S outlets established in Q1 this year, Jetour Malaysia aims to have a total of 30 brand outlets opened by this year too.

Today's launch event also saw Jetour Malaysia officially revealing Berjaya Assemblers Sdn Bhd as its CKD partner, hence the presence of Berjaya Corp. founder Tan Sri Datuk Sri Vincent Tan (second from right) at today's launch.

As for its CKD plans, it was officially revealed today that Jetour Malaysia has appointed Berjaya Assembly Sdn Bhd as its CKD partner. This perhaps explains the presence of Berjaya Corporation founder, advisor and Berjaya Assets major shareholder Tan Sri Datuk Seri Vincent Tan at today’s launch.

Beyond the initial 100 fully imported (CBU) units launched earlier today, all units following which will be locally made by said local firm, which now owns the ex-Oriental Assemblers plant situated in Johor state that previously assembled Chery, Changan, Dongfeng, Honda and Hyundai models.

Jetour Malaysia detailed that it is poised to invest over RM560 million for its CKD operation detailed. Other investments also include RM216 million for R&D, and a further RM65 million for its local network development.

Critically, apart from localised production, Jetour Malaysia is also set to turn Malaysia into a major R&D and overseas export hub.

“The collaboration embraces intelligent manufacturing principles aligned with Industry 4.0, integrating advanced digital technologies such as artificial intelligence (AI), Internet of Things, and robotics into manufacturing processes to enhance productivity, efficiency, and flexibility,” reads Jetour Malaysia’s statement regarding this partnership via an official press release.

Besides catering to the local market, Jetour Malaysia will capitalise on this CKD operation to also export its models to other key markets in the ASEAN, Oceania and Middle East market regions. The effort will also see the automaker turn Malaysia into its Asia Pacific R&D hub, where inputs form the brand’s Indonesian, Thai and Australian operations will be utilised too.

Altogther, Jetour Malaysia notes that it will invest up to RM560 million for manufacturing, up to RM216 million for R&D, and a further RM65 million for its local network expansion and development. The firm also reckons over 3,200 local jobs will be created out of which too.