Jetour Rolls Out New Stylised ‘JT’ Logo In Malaysia

Jetour Malaysia announced recently that it has adopted a brand new logo design. It features a stylised 'JT' that resembles 行 (xing) - loosely translates as "move forward".

Jetour Malaysia recently announced that it has rolled out and adopted a brand new logo here in Malaysia. The Chery-owned – but independently ran in Malaysia – premium sub-brand now dons a new emblem featuring a stylised ‘JT’ lettering.

We first saw this emblem applied in the Jetour Zhongheng G700 PHEV 4x4 SUV that bowed late last year in China.

We first saw this new logo donned on the Jetour Zhongheng G700 that debuted in China late last year.

The new logo’s design resembles the Chinese character 行 (xing). Said character loosely translates to "move forward". According to Jetour Malaysia, the new logo reflects its ambition to “further elevate its brand presence in Malaysia in 2026.”

“The new logo embodies the spirit of Jetour and our philosophy of ‘defining travel by action’. It represents energy, optimism, and the limitless possibilities that lie ahead for our customers,” added Jetour Auto Malaysia CEO Fu Yong.

Prior to this announcement, the marque used a simplistic letter-script badge donned on both its Dashing C-SUV and VT9 three-row D-SUV models.

Despite announcing the new logo, it’s uncertain if we’ll see it adorned on the two models that the brand currently offers in Malaysia, those being the Dashing C-SUV that launched in April 2025, and VT9 three-row D-SUV offering that arrived a month later in May 2025.

As a recap, both models are locally assembled (CKD) by Berjaya-owned B-Assemblies at its assembly line in Tampoi, Johor, and they are priced from RM109,800 (Dashing) and from RM118,800 (VT9).

Upcoming Jetour T2 as previewed locally late last year in RHD form still rocked the 'old' Jetour badge. Could this change once it launches soon?

Even the upcoming Jetour T2 luxury 4x4 SUV previewed by the firm locally back in Nov 2025 still uses the marque’s previous script badge logo up front, but we reckon this could change following this recent announcement.

The Jetour T2 model mentioned is poised to launch officially very soon with an estimated asking price tag of RM178,888.

What do you folks think of the Chery-owned premium sub-brand’s new emblem? Share your take in the comments below…