Ford Presents The Mustang Mach-E v. Everything Campaign

Ford premiered their Mustang Mach-E v. Everything campaign last month, with the aim to show the strengths of the all-new all-electric Ford Mustang Mach-E through a series of five short films.

Ford Motor Company’s chief marketing officer Suzy Deering said, “Mustang has always been disruptive, and the all-new all-electric Mustang is no different, we needed a campaign that brought the spirit of Mustang to life in the most compelling, entertaining way possible. And Mustang Mach-E v. Everything does just that.”

The Mustang Mach-E v. Everything campaign was done by pitting the all-new all-electric Ford Mustang Mach-E against the forces of gravity, a rocket, a racing pit crew, lightning and DNA.

Portraying it in extraordinary and visually fascinating ways, the films featured in the campaign incorporates the Ford Mustang Mach-E in the following ways:

Mustang Mach-E v. Gravity: The torque in the 2021 all-electric Mustang Mach-E is powerful. Therefore, it is confronted against the laws of gravity by proving its off-the-line performance against a falling chandelier.

Mustang Mach-E v. Rocket Science: The 2021 all-electric Mustang Mach-E’s range is impressive. Thus, to determine the imposing range, a Mustang Mach-E Premium model with an extended-range battery and rear-wheel drive is pitted against a 12-foot rocket to help visualize the EPA-estimated range of 483 km.

Mustang Mach-E v. Pit Crew: The 2021 Mustang Mach-E has an over-the-air update capabilities which allows it to update from almost anywhere. Hence, to prove this, it is put to compete against a mobile pit crew that has been harnessed to the bed of a truck.

Mustang Mach-E v. Lightning: The 2021 all-electric Mustang Mach-E comes with a DC superfast charging capability. Thereby, to eliminate doubts, the charging rates are pitted head-to-head against the lightning charge generated from a 12-foot Tesla coil.

Mustang Mach-E v. DNA: The 2021 all-electric Mustang Mach-E has the adaptive capabilities in learning the behaviors and preferences of individual drivers. To prove it is smart enough to tell the difference between identical ones, the personalized technology in Mustang Mach-E takes on twins.

This campaign from Ford has an intended purpose of shattering every misconception customers might have about electric vehicles. As the campaign’s fruition came about in part because of a rise in how customers have been searching online, specifically around electric vehicles.

Ford Motor’s Mustang Mach-E v. Everything campaign, featuring the all-new all-electric Ford Mustang Mach-E as a centerpiece can be watched on platforms, Ford.com and YouTube.

On another note, according to an analysis by Morgan Stanley, Ford’s Mustang Mach-E has climbed over Tesla, as its market share is dropping among US buyers of electric vehicles.

The analysis showed a US EV, market share decrease of 69 percent for Tesla in February, which is down from 81 percent a year ago.

Morgan Stanley’s auto analyst Adam Jonas said, “Mach-E accounted for nearly 100 percent of the Tesla share loss.”

Furthermore, Ford’s Mustang Mach-E have also won ‘SUV of the year honors’ for 2021. The deliveries started late January and based on figures from Ford, they recorded an amount of 3,739 units for its February sales.

According to Ford, 70 percent of the Mach-E buyers were new to the company and more than 20 percent of the Mach-E sales came in from California, where Tesla is particularly in demand.

Due to tougher environmental regulations around the world and a growing demand for EVs, thereby Ford made it their aim to start selling only electric passenger cars in all of Europe by 2030.