Citroën Unveils All New Logo And Brand Identity

Citroën just unveiled its all new brand identity and logo, signalling a bold, exciting and dynamic new era for the 103-year-old brand. This is done timely as it accelerates into a new ear of making electric mobility accessible to all while widening its core DNA for affordability, audacity and customer wellbeing.

The new logo basically reinterprets Citroën’s original chevron-shaped ’herringbone’ gear systems adopted by its founder André Citroën but signals a period of transition and evolution in the brand's forward identity. The new logo would be used from end-September on a significant number of conceptual Citroën family vehicles. 

Going hand-in-hand with the new logo is a fresh corporate brand identity programme and the appearance of a new brand signature, which promises “Nothing Moves Us Like Citroën”.

Citroën CEO Vincent Cobée says: “As we embark on probably the most exciting chapter in our illustrious 103-year history, the time is right for Citroën to adopt a modern and contemporary new look. Our new identity is an elegant symbol of progress as we move our customers physically in daring, forward-looking vehicles that challenge traditional industry rules, and emotionally by ensuring their entire experience – particularly going electric – is more affordable, comfortable and enjoyable whatever their wants and needs.  Our legacy of inspiring consumers with daring and revolutionary vehicles is energising us to adopt a different, more inclusive approach to future family mobility, and we firmly believe that customers past, present and future will agree that nothing moves us like Citroën.”

The core of the new identity is to be different yet familiar and to start an evolution of revolution.  

Citroën’s Global Brand Designer Alexandre Revert says: “As we look to clarify our future focus, it was logical for us to close the loop by coming back graphically to André Citroën’s first logo which represented the genuine promise of affordable and innovative mobility for all. Progressively moving to a more prominent and visible brand signature for our future designs is a significant if subtle evolution, where the precision of the technical, functional chevrons are embraced by and contrasted with the warmth and almost human softness of the oval that surrounds them.” 

Laurent Barria Head of Citroën Marketing and Communication goes on to add that: “By embracing our roots and reinterpreting our identity in a modern way, we are sending a clear message to everyone that while we’re staying true to our brand DNA, things are changing dramatically at Citroën. 

We continue to look at things differently in our mission to create daring solutions that make electric mobility more accessible, and we’re determined to prove to our customers and to ourselves that nobody and nothing moves us like Citroën as we extend the emotional wellbeing we experience inside the car to outside of the car through the entire partnership journey they take with us.

It requires revolutionary thinking in everything we do, from the innovative vehicles we create to the inclusive, responsible services we provide, and it requires us to express and stand by our unique approach. That is exactly what we are promising to do today.”

The new Citroën identity has benefited from the expertise of Stellantis Design Studio, the global brand design agency of Stellantis dedicated to internal and external clients such as Citroën.

Evolution of the Citroën brand logo