Electric Vehicle Market Showing Signs Of Saturation - Volkswagen Group China CEO
Brandstätter claims that the BEV market's current trends cannot support the market's long-term growth in a favourable direction.
The (BEV) market has more than 120 automakers according to Brandstätter , and in 2023, about 150 new models will be introduced.
“They are under a lot of financial pressure because of the fierce market competition and expensive batteries. Success in short-term sales necessitates a huge capital outlay”, he added.
Regarding the financial struggles many EV start-ups that have recently entered the market are exiting or about to exit the market or urgently require new capital investment, he said, blaming the discounting of EVs in china.
Brandstätter's remarks are perceived as veiled criticism of rival Tesla, which has pioneered the discounting trend by consistently lowering the prices of its models in China over the past few months.
The German executive claims that the VW Group won't make any sacrifices in order to increase sales and growth in the Chinese EV market, saying that the automaker is only interested in healthy market competition to drive sales. 
Despite his warnings over the BEV market, Brandstätter confirms the VW Group is holding firm to plans to launch 30 new electric vehicles in China by 2030.
“Our new ID. 7 is opening up a new segment. And with other new pure e-cars soon to roll off the production line at Volkswagen Anhui, as well as new models from Audi on the basis of the Premium Platform Electric, we plan to expand our range of fully electric vehicles to 30 models by 2030,” he says.
Gallery
Written By
Anis
Previously in banking and e commerce before she realized nothing makes her happier than a revving engine and gleaming tyres........
JPJ Running Numbers
KUALA LUMPUR
VRT6672
SELANGOR
BSU3751
JOHOR
JF6008J
PULAU PINANG
PSG3768
PERAK
APM1938
PAHANG
CFJ624
KEDAH
KGJ4442
NEGERI SEMBILAN
NEM2580
KOTA KINABALU
SJU5242
KUCHING
QAB7460P
Last updated 13 Oct, 2026
Fuel Price
Petrol
RON 95
RM 3.97
+1.38
RON 97
RM 4.90
+1.75
RON 100
RM 7.20
+2.20
VPR
RM 8.23
+2.00
Diesel
EURO 5 B10
RM 5.12
+2.08
EURO 5 B7
RM 5.32
+2.08
Last updated 30 Apr, 2026
Latest News
Jaguar Type 01 Revealed: Remember That Wild Concept? They Actually Built It
Jaguar Type 01 turns the wild Type 00 concept into reality with up to 1,030 PS, 720 KM estimated WLTP range and a 118 kWh battery.
07-10-2026
Mercedes Says It Costs Too Much To Build Cars In Germany, Two Plants Could Close
Mercedes-Benz warns one German assembly plant and one powertrain plant could close if costs aren't reduced, as domestic production struggles to compete.
24-09-2026
Geely EX2 Wins 5 Stars Overseas—Here Are The 2 Safety Specs Missing From Our Local eMas 5
Geely’s EX2 earned a 5-star Euro crash rating, but Malaysia’s Proton eMas 5 is missing 2 key safety specs. Here is what local EV buyers need to know.
03-09-2026
Underreported Mileage & Missing Manuals: 4 Flaws China’s Surprise Factory Audits Just Exposed
China’s government sweep caught domestic automakers cutting corners on build quality.
03-09-2026
VW in Crisis: 100,000 Jobs at Risk, Half Its Models Face the Axe [Explained]
100,000 jobs at risk as Volkswagen plans its biggest crisis overhaul. Find out why VW is axing 50% of its Audi, Porsche, and VW model lineup.
15-07-2026
Ferrari Sold Out Its 'Hated' Luce EV in China—But Was It All Thanks to the Number 88?
The world called it 'ugly,' but China’s elites snapped up every Ferrari Luce in seconds. Discover the truth behind the 'hated' EV and the number 88 mystery.
29-06-2026
Tech Meets Elegance: LEPAS Just Dropped L6 & L4 Globally, Coming To Malaysia Soon?
Chery's new LEPAS brand debuts at Auto China 2026! Discover the L6 & L4 EVs featuring "Leopard Aesthetics," a Super AI Agent, and valet parking tech.
28-04-2026
How Did Zeekr 8X Get 10,000 Orders In 30 Minutes? Here Are The "Mindblowing" Reasons
10,000 orders in just 29 minutes?! We dig into why the world's fastest hybrid SUV, the Zeekr 8X, is causing a total frenzy.
21-04-2026
Show More
trending_flat
Malaysia First Used Car and EV Consignment Platform
This is the best place to sell your car at true market value. Instead of accepting low dealer trade-ins, we handle everything and connect your car directly to genuine buyers for the highest price.
Understanding CariCarzAutomall Consignment Plan
Approved 200-Check Points Inspection
7 Day Money Back Guarantee
One Year Extended Warranty
No Hidden Charge