Kineta Set To Rebrand With New Logo And Corporate Identity

Kineta, a subsidiary of Sime Darby Berhad and a prominent player in Malaysia's home EV charging space, is undergoing a rebranding exercise which is set to debut on 12 March 2024.

This rebranding reflects the company's commitment to innovation and its desire to connect with its audience through a refined visual identity. According to Kineta, the new logo embodies a contemporary and dynamic essence, representing the company's forward-thinking approach.

The firm continued by saying that the name 'KINETA' means “full of energy,” and the "bolt" in the logo represents movement, power, and the company's vibrant ethos.

Kineta's rebranding exercise reinforces its commitment to strengthening relationships with its customers by understanding their needs, providing exceptional service, and delivering innovative solutions.

According to Mr. Sunny Lee, MD of Kineta, "This rebranding effort comes at a critical time as we enter new markets and expand our footprint, rallying our internal team around Kineta's vision and values to fulfil our commitments." Kineta remains unwavering in its commitment to providing cutting-edge and sustainable charging solutions."

Kineta also currently runs and operates several DC charging stations conveniently located at key Sime Darby automotive brand dealers such as Hyundai. Users are required to download the Go To-U app to gain access to these chargers.

Those interested in learning more about Kineta's offerings in the EV Charging space can visit their website at https://www.kinetacharge.com.